Building the Ackwire website

Just the two of us, building it in-house. Tap a task when it’s done and it updates for both of us.

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Sez

Design & customer journey

Sitemap, copy, photos, how people move through the site, and signing off every page.

Allen

The build

Staging, pages, tracking, forms into Monday, speed, launch and redirects.

Both

Together

Set-up, testing, location pages, launch and the day-90 review.

How every page gets made

1

Brief

Sez

Rough layout, copy and photos for one page, posted in Slack.

2

Build

Allen

Builds it on staging and drops the link back in the thread.

3

Review

Sez

Checks on phone and desktop. One list of changes, not drip-fed.

4

Fix

Allen

Makes the changes. Two rounds max, then we talk it out.

5

Tick

Both

Page is done. Tick it here so we both see progress.

Weekly 30-minute catch-up: what shipped, what’s stuck, what’s next.

The plan

Site rules

Always

  • “bill matching”
  • “payment options” and “savings”
  • “get in touch”, “let's talk”
  • Real Ackwire install photos only
  • Residential customers only
  • Enquiry form first, phone always visible

Never

  • “finance” or “$0 deposit”
  • “no obligation” or “free consultation”
  • Packages or prices
  • Stock photos or renders
  • Self-booking home visits — every lead gets a call first
  • Duplicate location page content